Features

The Path25 Email system is packed with so many useful features we couldn't
possibly list them all here. So we've given you a glimpse of what is possible.

Sometimes you just need to get email campaigns and newsletters out the door fast. Our content creation process lets you produce great looking campaign assets in minutes. You will have available to you, ready made email template designs and can start building your email message four different ways. Choose from our library of predesigned email templates, upload an HTML file, type in the URL where your HTML file resides or simply start from scratch.

Customize your templates and messages via an easy WYSIWYG editor. If you can use Word, you can use this. Just point, click, drag, drop and type until your campaign is ready for prime time. You can store images and other files in the asset library. Upload multiple image, document, Flash and video files, and tag them with whatever keywords you prefer. All of your creative assets are organized and easy to find. Drag and drop images into your email messages, newsletters and landing pages.

You can resize and manipulate graphics right inside the interface. No need for photo-editing software. Ensure your email campaigns and email newsletters are effective by conducting A/B split tests.

Try out different subject lines, creative approaches and send times. Once you've determined the winner, apply it to the rest of your list.

Personalize content, Segment and target to give distinct subscriber groups different versions of the same message.

Automatically fire email Triggers: Send welcome messages, confirmations, reminders, birthday wishes and other transactional messages.

No HTML experience? No problem. Our visually oriented process lets you deploy email campaign messages and email newsletters in minutes. Our system employs a First-of-its-kind Mail Stream Optimization technology that helps ensure deliverability.

Smart bounce processing weeds out invalid email addresses and saves legitimate ones, and we automatically respond to changes in ISP connection settings so you don't have to.