Engagement matters, too. ISPs evaluate the IP addresses that you send mail from and use your historic open and click-through rates to determine whether or not you're a legitimate, permission-based marketer. The Path25 email platform harnesses the power of "mail streams" - the ability to send your campaigns in parallel over multiple IP addresses - to protect your inbox delivery rates. This unique MailStream Optimization feature gives you unprecedented control over how you mail to your most important subscribers, by letting you associate different subscriber segments to different mail streams.

 

 

 

 

Using the simple Path25 Wizard, you can ensure that particular sites, lists and custom-demographic segments use a particular mail stream for mailing. Grouping your best subscribers on one IP helps keep your reputation score high and puts the odds in your favor that your most important messages will get through to the right people. Our mail stream approach means campaigns arrive quicker to high-volume lists. Our Mail Stream Optimization feature does not require scripting or IT support and smart bounce processing weeds out invalid email addresses and saves legitimate ones.

 

We work hard to protect and build your sender reputation. One of the biggest red flags for ISPs is a sender that repeatedly sends to invalid email addresses. The Path25 email system stops this cold by flagging and removing invalid email addresses from your list immediately.  You will no longer lose good addresses to "false positives." Sometimes good addresses bounce because someone's on an extended vacation or their mailbox remains full for too many days. Because our system uses nine distinct bounce categories compared to most email marketing systems that only use 2-4 categories we don't overzealously block good addresses because of content or other temporary issues.

 

We automatically respond to changes in ISP "connection settings," so you don't have to. Like lanes on a freeway, there are a certain number of available "connections" for receiving your mail at each ISP, and sometimes they shut down without warning. Competitors may require you to periodically apply "connection-setting updates" to keep your system fine-tuned, but not Path25. We automatically monitor and respond to these changes to keep your mail flowing smoothly. Our system will handle spam complaints automatically and learn what's triggering them. When subscribers hit the "Report Spam" button from their email clients, this data goes directly to their ISPs. We configure and monitor all the necessary feedback loops that are associated with your sending IP addresses and any spam-complaint data you receive from the ISPs is automatically processed by the system and promptly removed from your lists. You can even view a report that shows which members and which mailings are generating spam complaints.

 

Like mailing a letter without a stamp, email that doesn't get delivered to your customers' and subscribers' inboxes might as well be marked return to sender”. It doesn't do anything for your marketing efforts, but it costs you money nonetheless. As a sender, do you know what you need to do to get your email marketing messages past ISP filters and into the inbox? After years of firsthand experience we have put together a very rich set of tools that will do just that for you. We're going to make this real easy so you can concentrate on the things that matter in your business. We give you the tools to do anything you would want to do and see everything you could possibly want to see. We are going to see to it that you get measurable results, a much higher ROI, and know exactly what's going on with your mail. Not some of the time, but all of the time. We look forward to working with you and proving ourselves to be an asset to your company.